Matt Lawson Design


Piedmont Wine Imports

Brand Identity · Creative Director, Designer

“If I can lend money on Kiva to developing- world entrepreneurs, if I

can give money on Kick- starter to filmmakers and bands and artists, why can’t I invest in local businesses that I use regularly or entrepreneurs I believe in?” That’s the conversation that Jason Best, 43, a veteran of several technology startups, says he was having a few years ago with two friends, Zak Cassady-Dorion and Sherwood Neiss.

Neiss, 43, had come up with a way of using smartphones for instant surveys. He won a startup contest, had a business plan and was struggling to find funding. Venture capitalists weren’t offering anything, and the time-honored method of tapping out a home equity line or credit card to get going had become less of an option in the wake of the financial crisis. So Neiss and his